Ask any Atlanta driver about their best rides and you will hear the same story. The regular who books you for every 5 AM run to Hartsfield-Jackson. The film crew guy who needs the same pickup four days a week. The Savannah visitor who wants one trusted driver for the whole weekend. The work is there. What has been missing is a legal way to keep it.
That changes now. HUM is live in Georgia.
Why does HUM exist?
HUM is an operating system for independent driving businesses. It gives professional drivers the insurance, compliance, and business infrastructure to run their own private client business, legally.
On HUM, you set your rates, book your own clients, and keep every dollar they pay. HUM is not another app taking a percentage of your fare. It is the layer underneath your business: commercial-grade insurance on every trip, the operating authority to run for-hire work legally, and the tools to run it all from your phone. You can see exactly how it works on our How It Works page.
Your clients are yours. Your fares are yours. HUM carries the infrastructure underneath.
Who is HUM built for in Georgia?
Rideshare drivers ready to build something of their own
If you drive for Uber or Lyft in Atlanta, Marietta, Alpharetta, or anywhere across the metro, you have regulars who would book you directly tomorrow if there were a legitimate way to do it. There is now. HUM lets you take those relationships private: same clients, same routes, but you set the price and keep the full fare. No commission. No deactivation risk hanging over the business you built.
Private drivers already going it alone
If you are already running private clients in Georgia, you know the exposure. Personal auto policies do not cover commercial rides, and a single claim denial can wipe out a year of earnings. Commercial policies on your own run thousands per year, before you deal with the paperwork. HUM replaces that entire stack: trip-level commercial insurance and operating authority under one roof, for a flat monthly cost instead of a DIY insurance bill. Our insurance page breaks down exactly what is covered on every trip.
Why are drivers joining HUM?
Kevin, a HUM driver in Phoenix, remembers the ride that changed his math. He drove an airport trip that paid him $25. The rider had paid $75.
"I only got paid 33%. I thought, okay, there's no way I'm going to leave 66% on the table again."
Three years later, Kevin has built a book of more than 200 private clients, with around 50 who ride with him month in and month out. "With HUM I get 100%," he says. "When people ask me what I get paid per mile or per hour, I say, it's whatever you want it to be."
The numbers back up the model. The average private fare on HUM is $51, several times what a typical app ride pays. One driver has earned as much as $8,000 in as little as 45 trips, an average of $178 per trip. Those are private client economics, not app economics, and the math is identical on every Hartsfield-Jackson run.
What makes Georgia a HUM state?
Georgia might be the strongest private ride market in the Southeast. Hartsfield-Jackson Atlanta International Airport is the busiest airport in the world, and airport runs are the backbone of nearly every private client book. Atlanta's film and TV production economy means crews, cast, and executives who need the same reliable driver for weeks at a time. Conventions fill downtown year-round.
It goes well beyond Atlanta. Savannah runs on tourism twelve months a year. Athens fills with game-day and university traffic. Augusta, Columbus, and Macon all have riders who want a driver they know, not a stranger in a random car. And across the Atlanta metro, from Sandy Springs to Marietta to Alpharetta, sprawl makes a trusted personal driver worth paying for.
The demand for private drivers in Georgia is real, and so is the cost of doing it the wrong way. Operating for-hire rides without proper insurance and authority puts everything you have built at risk. HUM exists so Georgia drivers can capture that demand legally, with insurance on every trip. Georgia joins a growing list of HUM states; see everywhere we operate on our locations page.
| Factor | HUM private rides | Uber/Lyft | Going it alone |
|---|---|---|---|
| Who sets the fare | You do | The app | You do |
| Fare kept by the driver | 100% | Minus the app's cut | 100% |
| Who owns the client relationship | You do | The app | You do |
| Commercial insurance on every trip | Yes | Yes | No, unless you buy your own |
| Legal operating authority for private clients | Yes | No | No |
| Cost structure | Flat monthly subscription | Per-ride commission | DIY commercial policy, thousands per year |
How do you get started with HUM in Georgia?
Step 1: Download the HUM app. Sign up and create your driver profile. It takes minutes.
Step 2: Subscribe. We'll send you a secure checkout link to activate your plan.
Step 3: Start booking private clients. Add your existing regulars, set your rates, and run every trip insured from day one.
Georgia drivers built the demand. The airport runs, the set pickups, the standing weekly rides, that was always your work. Now the business behind it can be yours too.